- Caseware
- Saas / Software
100+ appointments with accountants and financial management, an ROI of x5
How Caseware reduced their cost per appointment to €100 with Leadto's targeted approach
Caseware is a leading global provider of software solutions for accounting, auditing and data analytics. With over 35 years of experience and a presence in more than 130 countries, Caseware supports over 500,000 users in performing financial work more efficiently and effectively.
Before Leadto
Leadto got in touch with the Sales Manager of Caseware Netherlands through their own software. This gave the Sales Manager immediate proof that this way of working could also be effective for his team at Caseware. Caseware needed a solution like Leadto's because ambitious revenue targets had been set following an acquisition with new shareholders. Although they were already working with a cold calling agency for new business appointments, they were not satisfied with the results, especially the cost per appointment and the number of appointments.
With Leadto
Leadto's Customer Success Manager teamed up with Caseware's responsible marketer. They involved all sales colleagues in creating different target group plans, tailored to the goals for the various markets: wholesale, SME, accountants and consultants. Within six months, the pipeline was filled with more than 100 appointments, at an average cost of just €100 per appointment. Thanks to this success, the partnership was extended to Europe and the Nordics.
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