- William II
- Football
35+ appointments within 3 months
How Leadto fills the calendar with great appointments in the Tilburg area
Willem II is a Dutch football club that has played in the Eredivisie again since 2024. From its atmospheric Koning Willem II Stadion, the club attracts thousands of supporters each match. With a rich history since its foundation in 1896, Willem II combines sporting ambitions with a strong social commitment. The club is a proud binding factor for the city of Tilburg.
Before Leadto
Leadto got in touch with Willem II's account manager through their own software in early 2024. Willem II had been running some of its own campaigns, but after evaluation in the summer was open to a new solution like Leadto's. After a successful season in which the club promoted to the Eredivisie, we started working together in September.
Approaching potential customers took a lot of time for Willem II's sales team due to manual processes.
With Leadto
Through Leadto, new appointments are structurally made with interesting contacts in the Tilburg area. In just three months, Willem II managed to establish 58 interesting contacts, leading to more than 35 appointments with potential business partners in the Tilburg region. These appointments not only contributed to Willem II's business opportunities, but also to social projects such as Willem II Involved and the youth programme.
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