What is B2B lead generation?
B2B lead generation, short for Business-to-business lead generation, is a reference to the process of identifying, collecting and approaching potential business customers (leads). At Leadto, we know how to approach this process and help your business with B2B lead generation. For example, our strategy delivered Marktplaats Business a campaign with a response rate of 18% and interest of 4.6%.
The importance of B2B lead generation for your business
B2B lead generation is an important part of sales for your business. After all, you need leads to bring in customers. With Business-to-Business lead generation, you can not only expand your customer base, but also learn more about your target group. Think for instance about customer preferences or buying patterns. You can then use this information to better meet your customers' needs and improve the customer experience.
Online acquisition B2B: the possibilities
There are many different options for online acquisition in Business-to-Business. You can also combine several strategies for best results. Some of these strategies for lead generation B2B are: email marketing, content marketing, social media marketing, referral marketing and online ads. You can approach online acquisition in 2 ways, namely via cold or warm acquisition. We will explain this difference to you.
B2B lead generation: cold versus warm acquisition
Cold acquisition stands for addressing potential customers without prior interaction. This means that you start from scratch and need to attract attention and generate interest immediately. With cold acquisition via e-mail, this means that you send an e-mail to a potential customer, with no prior e-mail traffic or other contact. Generating warm leads is often more efficient, because here there has been previous contact. With warm acquisition, potential customers have already shown interest or indicated that they are familiar with your company. When you combine these forms of acquisition, you can develop an effective strategy for B2B lead generation. Leadto works for several sports clubs. A sports club in Limburg managed to reach their business target group well thanks to our lead generation strategy. With an impressive open rate of 63% and a response rate of 41%, this club was able to generate an interest of 4.9%. Wondering what Leadto can do for you? Use our Sales ROI Calculator to easily calculate the impact we can make for you.
The importance of lead follow-up in B2B lead generation
Lead follow-up is crucial in B2B lead generation because it enables you to make the transition from potential customers to active customers. Through timely and personalised lead follow-up, companies can build potential customers' trust, identify buying signals and increase the chances of being present when a potential customer is ready to make a decision. Effective lead tracking optimises your marketing strategies and maximises your Return on Investment. You also enable your sales teams to customise their approach based on each lead's personal needs. As a result, you contribute to building lasting customer relationships and improving your overall sales performance.
Business-to-Business lead generation at Leadto
At Leadto, Business-to-Business lead generation is at the heart of the strategy we develop. Our goal is to help you effectively generate leads in the B2B sector, through our B2B lead generation software. For example, by using targeted e-mail marketing for the B2B sector. Our approach includes more than lead generation: we implement effective B2B acquisition strategies to turn these leads into valuable business opportunities. At Leadto, we believe in delivering results beyond traditional approaches, harnessing the power of online channels and targeted email marketing to drive sustainable business growth.
Would you like to target the right prospects with Business-to-Business lead generation? Then take contact with us! Want to quickly find out what Leadto can do for you? Use our Sales ROI Calculator to easily calculate the impact we can make for you.
